Marketing is our Passion

LoP Brand is an incubator for companies that want to grow and renew

lop brand

LoPBrand is a marketing consultancy and temporary management company that helps organizations to carry out projects in line with their brand identity. We support, in a flexible and adaptive way, the management of start-up, medium and large companies in designing and deploying projects in the areas of marketing, digital and communication.

What we do

We accompany start-ups, medium and large companies in outlining their Vision and Brand Identity. We deal with Strategic Plan and Marketing Plan, Internationalization and Digital Transformation.
We provide Temporary Management Services to facilitate the implementation of the Strategic Plan and Marketing activities, as well as the knowledge and ability to manage Digital Marketing tools.

Marketing Strategy


Temporary Management


Marketing and Communication


Physical Brand Design




Our Approach

Internal Assessment
We have developed a proprietary assessment tool, TYBe, which accurately detects the strengths and weaknesses of the organization and its brand identity. TYBe allows us to effectively design the marketing strategy and provides an assessment tool for brand and corporate soft skills.
Market Analysis
We analyze the market and the context in which the company operates, the competition and its stakeholders, to seize opportunities and threats. On this base, we develop the brand strategy taking into account the market evolution, the consumer and the innovation elements.
Setting Objectivies
On the basis of the SWOT Analysis, the Vision and Mission of the company is validated or revised, and achievable Objectives are defined along with the conditions necessary for success, in the short and medium term.
Marketing Plan
Once all the previous steps have been shared, the Marketing Plan is elaborated, with details of the Digital and Offline Marketing activities, implementation times, and the Budget to be dedicated to the various activities.

Latest Projects

more works


“The work undertaken with LoP Brand takes time because it is driven by the desire for analysis, depth and accuracy that distinguishes these professionals.

The Marketing Plan created contains the guidelines that are essential in order to better face the rapid and continuous change that the market imposes on us. It is invaluable work. “

“LoP Brand supported us in the creation and development of our internal Marketing structure. Passion, supported by experience and meticulousness in setting up marketing activities, helped us to acquire the right skills and to best set up internal processes for managing all activities: from online communication to advertising, from budget management to merchandising.Today, thanks to the valuable work we have carried out together, we can be proud of having a fresh and modern communication and a Marketing Management equal to our group.”

“Great professionalism, attention to detail, empathy for the project and the company team that she oversees.

Working with Lorella makes us feel looked after and supported. “

“I hired Lorella Primavera to help me manage the initial phase of the creation of Lorella looked after the creation of Desivero’s visual identity, the creation of the digital portal and the design of the Milan offices. She directly oversaw the selection of suppliers and their management in the implementation phase of the project. She contributed decisively to defining the strategy of the model.

Today Desivero’s turnover shows triple-digit growth. Thanks Lorella! “

Do you want to start a project together?