She began her professional career in communication agencies working in graphic design and PR, before making the move into the corporate world, where for over seventeen years she held various roles in Marketing, ultimately becoming Marketing Director. She has honed her experience in successful multinationals such as PHILIPS, FLOS, GENERAL ELECTRICS and GROHE. In the companies where she has worked, she has always been involved in developing innovative projects or new “Go To Market” models.
In 2015, she launched her own entrepreneurial project. She created a consulting model capable of reanimating the corporate system with experiences gained in other sectors and, at the same time, offering impartial critical observation of the organisational dynamics.