To structure a good Physical Brand Design project, we work in teams, composed – according to need – of architects, lighting designers, graphic designers, experts in emotional marketing and communication and data scientists.
Our approach is similar to that of drawing up a Strategic Plan, so we work together with the organisation to assimilate its Identity, Values and Image. We look at the market and trends with curiosity, and finally we design the space as a place of Experience, where it is possible to relive the Brand’s promise in an emotional way.
The work phases include:
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