LoPMag

All Marketing Strategy 27 May 2020 Two fundamental keys of the Post Covid Strategy will be Creativity and Expertise

The particular historical period we are experiencing, as we have repeatedly read in these days, has already brought about a big change in the needs and ways of using the services and products. Marketing cannot therefore be exempt from a revision of its models and the paradigms that have accompanied us in recent years and …

All Marketing Strategy 4 May 2020 Companies need strategy

How to come out stronger from the crisis? Undoubtedly a fundamental element of a company’s success is the Passion that the entrepreneur has for his project, but this generates a result and therefore a profit only when goals are clearly defined and they plan activities and processes with professionalism. All this means building an effective …

All Temporary Management 17 April 2020 How can the Temporary Manager figure help in a moment of crisis?

In recent years, the economic and financial scenario has undergone significant changes, and it also goes through moments of crisis and evolution. These have also led to important changes in the world of work and have also change the dynamics of sales and communication. Digitalization has put in crisis many companies that have not been …

All Marketing Strategy Temporary Management 3 April 2020 Social Commerce | a new way of purchasing during Corona Virus

The digitalization of Italian companies has been a topic of discussion for several years now, with different positions by companies and operators. Some companies have followed the trend, implementing digitalization plans, other companies such as the BtoB ones, continue their activities without major changes. One of the fundamental trends of 2020, according to an article …