Marketing is our Passion

LoP Brand is an incubator for companies that want to grow and renew

lop brand

LoP Brand is a marketing consultancy and temporary management company that helps organizations to carry out specific marketing projects, cultivated on their own brand identity. We support, in a flexible and adaptive way, the management of start-up, medium and large companies in designing and deploying projects in the areas of marketing, digital and communication.

What we do

We accompany start-ups, medium and large companies in outlining their Vision and Brand Identity. We deal with Strategic Plan and Marketing Plan, Internationalization and Digital Transformation.
We provide Temporary Management Services to facilitate the implementation of the Strategic Plan and Marketing activities, as well as the knowledge and ability to manage Digital Marketing tools.

Marketing Strategy


Temporary Management


Marketing and Communication


Physical Brand Design




Our Approach

Internal Assessment
Through TYBe, the proprietary brand assessment tool, we detect the strengths and weaknesses of the organisation and the brand identity value.
Market Analysis
We observe the market and the competition. We analyse innovative models, industry trends and identify opportunities and threats.
Setting Objectivies
Once the SWOT Analysis has been validated, we define the Vision and the Mission, and establish the objectives to be achieved in the short and medium term.
Marketing Plan
We develop a Strategic Marketing Plan with details of the activities, times and budget to be dedicated to the various initiatives.

Latest Projects

more works


“The work undertaken with LoP Brand takes time because it is driven by the desire for analysis, depth and accuracy that distinguishes these professionals.

The Marketing Plan created contains the guidelines that are essential in order to better face the rapid and continuous change that the market imposes on us. It is invaluable work. “

“LoP Brand supported us in the creation and development of our internal Marketing structure. Passion, supported by experience and meticulousness in setting up marketing activities, helped us to acquire the right skills and to best set up internal processes for managing all activities: from online communication to advertising, from budget management to merchandising.Today, thanks to the valuable work we have carried out together, we can be proud of having a fresh and modern communication and a Marketing Management equal to our group.”

“Great professionalism, attention to detail, empathy for the project and the company team that she oversees.

Working with Lorella makes us feel looked after and supported. “

“I hired Lorella Primavera to help me manage the initial phase of the creation of Lorella looked after the creation of Desivero’s visual identity, the creation of the digital portal and the design of the Milan offices. She directly oversaw the selection of suppliers and their management in the implementation phase of the project. She contributed decisively to defining the strategy of the model.

Today Desivero’s turnover shows triple-digit growth. Thanks Lorella! “

Do you want to start a project together?