Brand creation for a digital start-up that sells excellent Italian food products abroad, bringing the craftsmanship of small producers directly to the homes of consumers in northern Europe. The Brand design have been focused not only on digital use but also to be amazing on products case. The project also envisaged the definition of Brand Identity in terms of Vision, Mission, and Values beyond the Motto and the definition of the rules of use of the brand within the Visual Identity, all formalized in the Brand Book.