For Ducati we defined a physical brand design project, including the brand book for lighting the physical space. Inside the showroom, the brand values were translated into a lighting project, to express the promises and identity of the Ducati and Scrambler brands, also through the lighting of products and spaces. The lighting was designed to emphasize the distinctive elements of Ducati, the emotion and storytelling of the brand. Flexible and easy to install, the lighting allowed us to give greater emphasis to the products, also through the use of innovative technologies and interactive and surprising elements.