GDS Lighting is an Italian company that develops and produces advanced, sustainable and connected LED lighting solutions . The company is part of GDS, an industrial company that for over 40 years has been at the forefront of development and manufacturing leading electronic devices. The exhibition itinerary of the stand accompanies the visitor along environments that evoke a metaphysical city surrounded by greenery, with scenarios inspired by urban spaces from which the proposals of GDS LIghting emerge as protagonists. The project is part of the strategic marketing plan and the exhibition space was conceived to express the brand values - Innovation, Trustworthiness and Sustainability - and the GDS by design an identity concept that states the origin of our solution and embodies the vision that guides our choices in the research, design and production phases.