Artificial intelligence is profoundly changing the marketing job. Tools based on advanced algorithms and machine learning, integrated with mathematical/statistical and behavioral targeting techniques, now enable marketers to optimize their activities and make more informed, data-driven decisions. In this article we will explore the main impacts of this technological revolution and the risks to consider.
Digital Innovation
24 February 2025
How AI Agents are transforming business: advantages, limits and opportunities
Artificial intelligence is profoundly changing the marketing job. Tools based on advanced algorithms and machine learning, integrated with mathematical/statistical and behavioral targeting techniques, now enable marketers to optimize their activities and make more informed, data-driven decisions. In this article we will explore the main impacts of this technological revolution and the risks to consider.
Digital Innovation
18 November 2024
Marketing and Artificial Intelligence: opportunities, automation, and ethical risks to consider
Artificial intelligence is profoundly changing the marketing job. Tools based on advanced algorithms and machine learning, integrated with mathematical/statistical and behavioral targeting techniques, now enable marketers to optimize their activities and make more informed, data-driven decisions. In this article we will explore the main impacts of this technological revolution and the risks to consider.
Digital Innovation
3 May 2023
Metaverse: the new frontier of business and digital marketing – Part 2
In the previous article, we talked about what the Metaverse is, what its main features are, and what opportunities it offers for business. Let us now see how Marketing can take advantage of the opportunities of the Metaverse. Marketing in the Metaverse: challenges, opportunities and advantages We have mentioned that the Metaverse is a unique …
Digital Innovation
6 April 2023
Metaverse: the new frontier of business and digital marketing – Part 1
Metaverse has been talked about for some time now as the promise of a world that will allow those who populate it to live, create and interact in a virtual environment, just as real and meaningful as the real world. In short, a great opportunity for companies that will be able to equip themselves with …
Digital Innovation Marketing & Communication
27 October 2021
Lop Brand among the speakers at the meeting on e-commerce
Lop Brand has been invited as a speaker to the conference on electronic commerce organized by OICE (Italian Observatory of Electronic Commerce for SMEs) in Turin on October 14.