Companies are living and ever-changing structures, because the market and the business are dynamic and constantly evolving. 3 keywords that every entrepreneur knows well: partnership, digitalization and diversification. However, the evolution of markets in recent years gives us tools to analyze them from new angles. In this article (first of a series of three), we …
Marketing & Communication
19 August 2021
Temporary management, a plus for companies
One of the most eloquent signs of the radical change in the labor market on an international and national level is the rise of temporary management. The spread of TM in Italy is due to the rapid evolution of new communication methods and digital tactics, as well as the need to contain costs and have …
Marketing & Communication
26 March 2021
Gauge the brand with a digital tool
Company values should act as the North Star to lead the behavior of all employees and provide principles of conduct even in critical situations. Yet, if we consider some recent international scandals (remember Volkswagen, Wells Fargo, Boeing, Barclays…?), we should conclude that stated values have little impact on the daily behavior of employees and c-suite. …
Marketing & Communication
2 March 2021
The Brand also has soft skills
TYBe – TestYourBrand evolution – is the LoPBrand’s proprietary digital tool, born from experiences gained in the field, that allows to measure the company brand health and its soft skills inside the organizations. EVALUATE THE BRAND Today more than ever, intangible elements linked to the experience of employees play a fundamental role in the success …