Employer branding is not just a task that concerns HR managers, but a real brand marketing activity that involves employees, who can take on an important role in corporate communication, becoming actually brand ambassadors. What is employer branding and why it’s increasingly important for companies Literally employer branding means making a company very attractive for …
Marketing & Communication Marketing Strategy
13 April 2022
Old Keywords, new meanings | Part 3: Diversification
One of the most challenging decisions a company can confront is whether to diversify: the rewards and risks can be extraordinary. — Harvard Business Review In a period of deep market transformation and increasing digitalization, companies are facing important decisions for their future. In these times, adopting a diversification strategy means for a company to …
Marketing & Communication
26 January 2022
Old Keywords, new meanings | Part 2: Digital Transformation
The Internet has changed everything. We expect to know everything instantly. If you don’t understand digital marketing, you’re at a disadvantage. — Bob Parsons Parsons’ statement is now acquired knowledge and assimilated by all. In the last 40 years, the world has changed at a speed unaccountable to any other period in history. The evolution of …
Digital Innovation Marketing & Communication
27 October 2021
Lop Brand among the speakers at the meeting on e-commerce
Lop Brand has been invited as a speaker to the conference on electronic commerce organized by OICE (Italian Observatory of Electronic Commerce for SMEs) in Turin on October 14.
Marketing & Communication
14 September 2021
Old Keywords, New Meanings | Part 1: Partnership
Companies are living and ever-changing structures, because the market and the business are dynamic and constantly evolving.
Marketing & Communication
19 August 2021
Temporary management, a plus for companies
One of the most eloquent signs of the radical change in the labor market on an international and national level is the rise of temporary management.
Marketing & Communication
26 March 2021
Gauge the brand with a digital tool
Company values should act as the North Star to lead the behavior of all employees and provide principles of conduct even in critical situations
Marketing & Communication
2 March 2021
The Brand also has soft skills
TYBe is the LoPBrand’s proprietary digital tool that allows to measure the company brand health and its soft skills inside the organizations