Company values should act as the North Star to lead the behavior of all employees and provide principles of conduct even in critical situations. Yet, if we consider some recent international scandals (remember Volkswagen, Wells Fargo, Boeing, Barclays…?), we should conclude that stated values have little impact on the daily behavior of employees and c-suite. …
Marketing & Communication
2 March 2021
The Brand also has soft skills
TYBe – TestYourBrand evolution – is the LoPBrand’s proprietary digital tool, born from experiences gained in the field, that allows to measure the company brand health and its soft skills inside the organizations. EVALUATE THE BRAND Today more than ever, intangible elements linked to the experience of employees play a fundamental role in the success …