One of the most challenging decisions a company can confront is whether to diversify: the rewards and risks can be extraordinary. — Harvard Business Review In a period of deep market transformation and increasing digitalization, companies are facing important decisions for their future. In these times, adopting a diversification strategy means for a company to …
Marketing & Communication
26 January 2022
Old Keywords, new meanings | Part 2: Digital Transformation
The Internet has changed everything. We expect to know everything instantly. If you don’t understand digital marketing, you’re at a disadvantage. — Bob Parsons Parsons’ statement is now acquired knowledge and assimilated by all. In the last 40 years, the world has changed at a speed unaccountable to any other period in history. The evolution of …
Digital Innovation Marketing & Communication
27 October 2021
Lop Brand among the speakers at the meeting on e-commerce
Lop Brand has been invited as a speaker to the conference on electronic commerce organized by OICE (Italian Observatory of Electronic Commerce for SMEs) in Turin on October 14.
Marketing & Communication
14 September 2021
Old Keywords, New Meanings | Part 1: Partnership
Companies are living and ever-changing structures, because the market and the business are dynamic and constantly evolving.
Marketing & Communication
19 August 2021
Temporary management, a plus for companies
One of the most eloquent signs of the radical change in the labor market on an international and national level is the rise of temporary management.
Marketing & Communication
26 March 2021
Gauge the brand with a digital tool
Company values should act as the North Star to lead the behavior of all employees and provide principles of conduct even in critical situations
Marketing & Communication
2 March 2021
The Brand also has soft skills
TYBe is the LoPBrand’s proprietary digital tool that allows to measure the company brand health and its soft skills inside the organizations