One of the most challenging decisions a company can confront is whether to diversify: the rewards and risks can be extraordinary. — Harvard Business Review In a period of deep market transformation and increasing digitalization, companies are facing important decisions for their future. In these times, adopting a diversification strategy means for a company to …
Marketing Strategy
27 May 2020
Two fundamental keys of the Post Covid Strategy will be Creativity and Expertise
In the post-Covid era, Marketing cannot be exempt from a revision of its models and paradigms
Marketing Strategy
4 May 2020
Companies need strategy
Building an effective and flexible strategy and a marketing plan to exit the crisis
Marketing Strategy Temporary Management
3 April 2020
Social Commerce | a new way of purchasing during Corona Virus
Social Commerce consists in purchasing products directly from social networks, not going through the e-commerce portal.