The particular historical period we are experiencing, as we have repeatedly read in these days, has already brought about a big change in the needs and ways of using the services and products. Marketing cannot therefore be exempt from a revision of its models and the paradigms that have accompanied us in recent years and …
Marketing Strategy
4 May 2020
Companies need strategy
How to come out stronger from the crisis? Undoubtedly a fundamental element of a company’s success is the Passion that the entrepreneur has for his project, but this generates a result and therefore a profit only when goals are clearly defined and they plan activities and processes with professionalism. All this means building an effective …
Marketing Strategy Temporary Management
3 April 2020
Social Commerce | a new way of purchasing during Corona Virus
The digitalization of Italian companies has been a topic of discussion for several years now, with different positions by companies and operators. Some companies have followed the trend, implementing digitalization plans, other companies such as the BtoB ones, continue their activities without major changes. One of the fundamental trends of 2020, according to an article …