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Marketing Strategy

Marketing & Communication Marketing Strategy 13 April 2022 Old Keywords, new meanings | Part 3: Diversification

One of the most challenging decisions a company can confront is whether to diversify: the rewards and risks can be extraordinary. — Harvard Business Review In a period of deep market transformation and increasing digitalization, companies are facing important decisions for their future. In these times, adopting a diversification strategy means for a company to …

Marketing Strategy 27 May 2020 Two fundamental keys of the Post Covid Strategy will be Creativity and Expertise

In the post-Covid era, Marketing cannot be exempt from a revision of its models and paradigms

Marketing Strategy 4 May 2020 Companies need strategy

Building an effective and flexible strategy and a marketing plan to exit the crisis

Marketing Strategy Temporary Management 3 April 2020 Social Commerce | a new way of purchasing during Corona Virus

Social Commerce consists in purchasing products directly from social networks, not going through the e-commerce portal.


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