The Brand also has soft skills
TYBe – TestYourBrand evolution – is the LoPBrand’s proprietary digital tool, born from experiences gained in the field, that allows to measure the company brand health and its soft skills inside the organizations.
EVALUATE THE BRAND
Today more than ever, intangible elements linked to the experience of employees play a fundamental role in the success of a company. The awareness of a brand’s values can remain limited to the company’s top line, quite frequently; often employees do not know the company’s values or do not feel they are trustworthy, and therefore cannot translate them into daily operations.
TYBe is a Brand Management tool developed to quickly and accurately assess what we call the Soft Skills of a Brand, i.e. its ability to embody and convey identity values, among employees.
Developed on an established digital platform, this tool uses Brand and marketing analysis, blended with assessment models that have been enriched by the contribution of coaching*professionals and tested and refined through experience in real cases.
The result? A faithful and objective evaluation tool for company performance and brand identity, which provides a precise picture of the strengths and weaknesses of the brand, identifying the elements that slow down its evolution.
YTBe is a real modeling tool that delivers a snapshot of the perceived values in the company; it uses metrics of statistical and semantic evaluation, on questionnaires formulated in such a way as to eliminate ambiguity of interpretation. It produces, in an extremely short time, an analytical framework that is usually achieved through workshops and in-depth analysis with numerous face-to-face interviews.
Being digital, the model can be easily used with extended bases of participants, involving various functional company roles and different locations or divisions, overcoming the geographical barriers and limitations imposed by the current pandemic crisis.
It is therefore possible to measure the ‘health’ of the brand and its state of evolution, which strongly impact economic performance.
* Contribution of: Rosamaria Giustino – Professional Certified Coach ACC ICF