Social Commerce | a new way of purchasing during Corona Virus
The digitalization of Italian companies has been a topic of discussion for several years now, with different positions by companies and operators. Some companies have followed the trend, implementing digitalization plans, other companies such as the BtoB ones, continue their activities without major changes.
One of the fundamental trends of 2020, according to an article in Wired magazine, is Social Commerce, both for its impact on the business and on other channels.
But what exactly does Social Commerce mean?
Social Commerce consists in purchasing products directly from social networks, not going through the e-commerce portal.
In this lockdown period, due to Covid-19, in Italy the online purchasing methods have grown considerably and among these the Social Commerce stands out.
This new method allows companies to more precisely identify the target profiles, or Personas, to create a communication and develop sales proposals that best suit their interests.
Thanks to the greater time available to devote to Social, which remain and confirm their function of information and socialization, this forced closure of shops and physical stores quickly developed a new way of making purchases, until Social Commerce arrived to numbers comparable to those of e-commerce and physical stores.
Of course, to be able to use this type of sale, companies need to analyze their customer profile and product type well, but above all they must have developed an adequate level of digitalization that allows them to accompany the customer throughout the knowledge process of the brand and lead acquisition.
Undoubtedly, being able to use marketing automation tools and activate the Social Commerce process would allow many SMEs to improve their turnover and get out of this period of crisis faster.
How to speed up the digitalization process and set up a good online sales strategy?
Undoubtedly, in a period of severe criticality such as the one we are experiencing, the opportunity to make use of expert professional figures who allow companies to establish temporary management contracts can be very useful.
The Temporary Manager is a specialized figure who helps the company to develop a project, such as that of digitalization, guiding it in all the steps necessary to achieve the goal. In this process, his task is also to transmit the skills to the internal team in order to train it and make them independent.
A skill that does not bind the company with unlimited time and helps the team to grow quickly.
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