Artificial intelligence is profoundly changing the marketing job. Tools based on advanced algorithms and machine learning, integrated with mathematical/statistical and behavioral targeting techniques, now enable marketers to optimize their activities and make more informed, data-driven decisions. In this article we will explore the main impacts of this technological revolution and the risks to consider.
Digital Innovation
24 February 2025
How AI Agents are transforming business: advantages, limits and opportunities
Artificial intelligence is profoundly changing the marketing job. Tools based on advanced algorithms and machine learning, integrated with mathematical/statistical and behavioral targeting techniques, now enable marketers to optimize their activities and make more informed, data-driven decisions. In this article we will explore the main impacts of this technological revolution and the risks to consider.
Digital Innovation
18 November 2024
Marketing and Artificial Intelligence: opportunities, automation, and ethical risks to consider
Artificial intelligence is profoundly changing the marketing job. Tools based on advanced algorithms and machine learning, integrated with mathematical/statistical and behavioral targeting techniques, now enable marketers to optimize their activities and make more informed, data-driven decisions. In this article we will explore the main impacts of this technological revolution and the risks to consider.