Lop Brand has been invited as a speaker to the conference on electronic commerce organized by OICE (Italian Observatory of Electronic Commerce for SMEs) in Turin on October 14.
Marketing & Communication
14 September 2021
Old Keywords, New Meanings | Part 1: Partnership
Companies are living and ever-changing structures, because the market and the business are dynamic and constantly evolving.
Marketing & Communication
19 August 2021
Temporary management, a plus for companies
One of the most eloquent signs of the radical change in the labor market on an international and national level is the rise of temporary management.
Marketing & Communication
26 March 2021
Gauge the brand with a digital tool
Company values should act as the North Star to lead the behavior of all employees and provide principles of conduct even in critical situations
Marketing & Communication
2 March 2021
The Brand also has soft skills
TYBe is the LoPBrand’s proprietary digital tool that allows to measure the company brand health and its soft skills inside the organizations
Marketing Strategy
27 May 2020
Two fundamental keys of the Post Covid Strategy will be Creativity and Expertise
In the post-Covid era, Marketing cannot be exempt from a revision of its models and paradigms
Marketing Strategy
4 May 2020
Companies need strategy
Building an effective and flexible strategy and a marketing plan to exit the crisis
Temporary Management
17 April 2020
How can the Temporary Manager figure help in a moment of crisis?
The Temporary Manager formula is an efficient and sustainable response for those companies that feel the need to review their business model without excessive risks and costs.
Marketing Strategy Temporary Management
3 April 2020
Social Commerce | a new way of purchasing during Corona Virus
Social Commerce consists in purchasing products directly from social networks, not going through the e-commerce portal.