Company values should act as the North Star to lead the behavior of all employees and provide principles of conduct even in critical situations. Yet, if we consider some recent international scandals (remember Volkswagen, Wells Fargo, Boeing, Barclays…?), we should conclude that stated values have little impact on the daily behavior of employees and c-suite. …
Marketing & Communication
2 March 2021
The Brand also has soft skills
TYBe – TestYourBrand evolution – is the LoPBrand’s proprietary digital tool, born from experiences gained in the field, that allows to measure the company brand health and its soft skills inside the organizations. EVALUATE THE BRAND Today more than ever, intangible elements linked to the experience of employees play a fundamental role in the success …
Marketing Strategy
27 May 2020
Two fundamental keys of the Post Covid Strategy will be Creativity and Expertise
The particular historical period we are experiencing, as we have repeatedly read in these days, has already brought about a big change in the needs and ways of using the services and products. Marketing cannot therefore be exempt from a revision of its models and the paradigms that have accompanied us in recent years and …
Marketing Strategy
4 May 2020
Companies need strategy
How to come out stronger from the crisis? Undoubtedly a fundamental element of a company’s success is the Passion that the entrepreneur has for his project, but this generates a result and therefore a profit only when goals are clearly defined and they plan activities and processes with professionalism. All this means building an effective …
Temporary Management
17 April 2020
How can the Temporary Manager figure help in a moment of crisis?
In recent years, the economic and financial scenario has undergone significant changes, and it also goes through moments of crisis and evolution. These have also led to important changes in the world of work and have also change the dynamics of sales and communication. Digitalization has put in crisis many companies that have not been …
Marketing Strategy Temporary Management
3 April 2020
Social Commerce | a new way of purchasing during Corona Virus
The digitalization of Italian companies has been a topic of discussion for several years now, with different positions by companies and operators. Some companies have followed the trend, implementing digitalization plans, other companies such as the BtoB ones, continue their activities without major changes. One of the fundamental trends of 2020, according to an article …